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Exit|3 of 3 in The Uber Files
euphemismtransport·2014 / unsealed 2022

We are just f***ing illegal

The Public Register2014
David PlouffeSenior VP of Policy and Strategy, Uber, Keynote at 1776 Incubator, Washington DC
Uber operates in a modern digital framework. Outdated taxi regulations from the 1930s simply never envisioned smartphone-based peer transportation.
The Private Artifact2014
Nairi HourdajianHead of Global Communications, Uber, Internal email to executives
Sometimes we have problems because, well, we are just f***ing illegal.
Exhibit: UberFiles_Comms_Internal_14

The Split:In policy speeches, Uber framed its stance as an ideological clash between 21st-century tech and obsolete 1930s rules. In internal comms, the head of communications put it bluntly: 'we are just f***ing illegal.'

The Tell (How to spot this next time):

Euphemisms about 'regulatory ambiguity' usually translate internally to: we know we are violating the law, but we can out-raise the fines.

whistleblower pipeUber Files investigation by 180+ journalists.