Public
Industry public affairs · circa 1989-1998
Advertorials and trade-group copy
“Public copy treated climate change as a theory under study, not as an operating constraint on the product.”
Shell’s 1988 paper is a planning document. Planning is a private preference: treat the science as true enough to spend against. Advertising is the affordable one.
The tell · A confidential scenario that names dates and centimeters is the honest register.
How this became public: Published via Climate Files / Climate Investigations Center.