4 of 5 in Science versus comms
2001 / 2019
Public
Purdue public affairs · 2001-2010
Statements and sales aids
“Purdue said it was committed to responsible use, that the label was adequate, and that the crisis was about abuse, not the medicine.”
A plan to play down a risk is an advertorial assigned to an owner. The sales force then carried it into clinics.
The tell · If the owner writes the talking points, the medical affairs page is literature.
How this became public: STAT reporting on Purdue files; UCSF opioid collection.
Keyboard: J / K or ← / → to move. S for sources. Esc leaves the pair.
Pipe: Court. STAT reporting on Purdue files; UCSF opioid collection.
Public claim
Purdue public affairs, company line as deaths rose
2001-2010 · Statements and sales aids
Article
Private artifact
Richard Sackler, Purdue president / owner family
circa 2001 · Internal plan, later reported by STAT
Article
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